The Predator’s Way
A strong sales team always makes a major contribution to increasing customer confidence in the company, product and person – the three key elements of any company. Perhaps the best investment a company can make is its sales team, the interface with which the customer interacts. We offer you a unique course through which you will be able to build that solid team you want and so necessary for the business environment in which we operate!
What is Predator Selling?
If someone who has a minimum of sales experience in the field attends a standard sales course, he or she will probably encounter one of two styles:
either it will feel like it is in a Walt Disney movie, in a fabulous and enchanting world where, if you have a quality product, a right price, an honest presentation, you act as a consultant and do not force the client, selling it will happen as if by magic.
or they will have the feeling that they can become those “experts” who know psycholinguistic techniques, and the client is underestimated until they can be “hypnotized” and “crushed” by some cheap manipulation techniques. Then, completely overwhelmed by the wonderful influence of these manipulative wannabees, he will sign whatever is proposed to him.
In no case will you learn what to do if you meet a trained customer, who may have taken the same courses or who is a professional buyer in the purchasing department of a company and knows dozens of sellers daily (all with the same “tricks” ) or simply not the last word and should consult with others before buying anything.
On the day that I will make a school for sales and negotiation trainers, before giving a diploma, I will send the aspiring trainer to the car fair to negotiate a set of winter tires – to see how to handle them
The reality is quite different: the potential customer is bombarded by offers, all as good. He no longer listens to a single seller, checks more and thus creates competition between them.
In the current environment, where loyalty no longer exists, the client has become a prey for which a group of competing salesmen are fighting for him: he is a true jungle and only the strongest, smart and aggressive manage to survive.
Predator Selling is the application in the field of sales of the principles of “Predator’s Way”, using in addition everything that neuromarketing and evolutionary psychology tells us about our most hidden desires and the emotional buttons needed to successfully close any sale.
Predator Selling is a completely different vision of the sales process, maybe brutal, but as realistic as possible. Predator Selling provides you with the tools you need to be a winner in the sales battle.
And do not forget: if it is not you who will use these methods, your competitor will surely do it!
What will you learn at the Predator Selling course?
1
The importance of preparation
Field work is extremely expensive in terms of money, time and energy. Therefore, it must be addressed only after the prerequisites have been met.
It is absolutely incredible how many resources are wasted trying to make sales without the backlog of training and an effective marketing strategy.
Thus we will learn how to identify the correct “prey”, our client, how to prepare the appropriate “trap” and what bait to use to catch it.
2
motivations
It is unbelievable how little this aspect is taken into account, that is, that the motivations of purchase are different from man to man. Not to mention that if I want to buy for myself there is one, if I want to buy for my wife it is another and if I want to buy for the company it is completely different. Understanding these issues gives you a fantastic advantage over the competition.
And let’s not forget: the paleolithic mind is the one who decides. You will learn how it works, you will understand the hidden desires, you will know how to detect them and how to fulfill them (without talking about them), you will learn how to discover the four ancestral “drives” and what are the emotional buttons;
3
Mindset and Inner game
In a world where sellers read the same books and took the same courses (which the customer probably read / followed), the difference that makes the difference is what is found in us and is summarized in one word. : UNICITY!
4
Sharp “claws”
Obviously, the best predator will have very poor results if his weapons are not in a state of maximum efficiency. We’ll see what the strengths are, what weapons we have available and how to use them to their full potential.
5
The importance of the Strategy
Most of the sellers throw themselves on the market without having a minimum of strategy, without asking what problem their product solves, without having any idea of the game they participate in, let alone its rules.
The game theory part is something completely new and will be an absolute revelation that will completely change your perception – and especially the results – of the sales activity.
6
Flow status
Here we enter a seemingly mystical area, which would require too many explanations. You know that the true professionals, from any field, work in a mental state of maximum efficiency, without doubts or blockages, without fears and tensions. As a result, they achieve fantastic results without stress and no apparent difficulty. We will see “secrets” to achieve this wonderful state with the help of F.L.O.W.
7
Closing techniques
You will learn a set of locking techniques that you may have never heard of. These are based on Bruno’s entire sales career. It will be something that will be summed up in the inner circle – when you find out and experience them, you will see that you will not want to talk about them.
8
An absolute bonus: the experience
There are great chances to consider that there are some “specific” problems in your field of activity and sales. Without being arrogant, I am almost certain that after 35 years in sales I encountered all the possible problems, I was hit by the most fantastic situations and I was the target of the thorns of all kinds. If there is a problem that I don’t know about, it means it appeared this morning.
So there will be a meeting of questions and answers that – alone – will value as a whole seminar.
Structure of the Predatory Selling course?
What are the steps of a sale (if you think about AIDA or DIPADA, you are a hundred years ago);
What you need to sell first of all (the product is the last place);
How to position yourself as an expert towards the client;
How to differentiate your offer from the competition;
How to make an offer that “cannot be refused”;
How to do effective prospecting (trying to sell a good product to the wrong person is a waste of time and if you succeed, a scam);
How to learn to make your statistics so that your work is no longer “random”;
How to use the right tone (in vain you say everything correctly, but in the wrong tone: this is perhaps the most important and neglected aspect of regular sales courses).
What do you lose if you do not participate?
There is a motivational cliché that says that if you do what you have always done, you will receive what you have received from everyone ”. Do you agree? WRONG!!!
Because things change and what worked yesterday, today is no longer valid. With all due respect to the great sales guru, if you use the techniques of Carnegie, Ziglar, Tracy today, you simply canceled any chance. So, you will use the “techniques” that you have learned and ask yourself “why the hell doesn’t it work anymore?”.
You will not discover your true power and your true identity for cultural reasons: there is a certain sense of guilt of the sellers, a certain fear of success that keeps them away from the results. If you think you are doing your best, but something inside you is boycotting you and you don’t understand what, you can find out at this course. If, on the other hand, you still want to torment yourself, you don’t have to come.
Come to Predator Selling if you do not want to continue living in the “how it should be” world described by trainers who have never seen a customer and if you want to understand why the real world does not meet his expectations.
If you continue to use unrealistic methods, you will keep your frustration and you will never discover how good and satisfying the salesperson job can be. Never forget: despite what the corporate managers are trying to convince us, in the market economy the star is the seller, all the others (from production, management, accounting and so on) depend on his work. So, respect !!!
So, make yourself a gift and take part in a completely new course, which teaches you things that most sellers don’t know exist. And, above all, it teaches you how to acquire your predator mental state!
Now you have the opportunity to move on to the next level: unleash the predator within you and discover at what level of sales success you can reach with your team!
Trainer Predatory Selling Course – Bruno Medicina
